Interest in Chevy Malibu sets record for domestic mid-sizer

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Filed under: Car Buying, Sedans/Saloons, Marketing/Advertising, Chevrolet, Honda

The 2008 Chevy Malibu has already taken home some prestigious hardware in the form of the 2008 North American Car of the Year award, and now it seems to be winning over midsize car buyers in an important metric. The Malibu has attracted so many vehicle prospects that, according to compete.com, it has been the most shopped midsize vehicle in the U.S. three months in a row. The Bu's accomplishment is the first time a domestic automaker has ever lead this metric in the hotly contested midsize segment, dusting domestic competition like the Ford Fusion by a 5 to 1 ratio.
Over 236,000 shopped the Malibu in December alone, which is a 247% increase over October, and more than twice the shopping rate than the all new 2008 Honda Accord. The Accord is still winning the actual sales battle at dealerships, and the data shows that nearly 80% of Malibu shoppers are just browsers, as opposed to just over 50% for the Accord. Consider the fact that Chevy's midsize sedan has twice the shopping traffic of the Accord, however, and the Malibu is still attracting a truck load of engaged shoppers. The 2008 Chevy Malibu may be somewhat of an unproven horse in this sales race, but the early data shows that GM has piqued the interest of buyers. Thanks for the tip, Mike!
Gallery: First Drive: 2008 Chevrolet Malibu


[Source: Seekingalpha]

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