We don't need no stinkin'... New Ford F-150 badge revealed!

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Filed under: Detroit Auto Show, Spy Photos, Trucks/Pickups, Marketing/Advertising, Ford


We're only a couple weeks away from the 2008 North American International Auto Show in Detroit, and the premature unveilings seem to be trickling in at a slightly slower pace than they did last year. Ford has managed to keep its 2009 F-150 off the web for the most part (except for these spy shots), which is more than cross-town rival Chrysler can say about the 2009 Dodge Ram. Our friends over at NAIAS headquarters haven't spilled the beans on the Blue Oval's new F-150, but they have given us a glimpse of the truck's new badge.

As you can see above, it looks like designers at Ford have updated the truck's branding in their favorite word processing program by clicking on the Italics and Bold buttons. The brushed aluminum gradient backdrop looks more like a stamped chunk of metal than did the chrome-painted plastic of the current model (right). Well, now that we've got the badge unveiling out of the way, all we have left is the 5,000-lb. truck that has been the best-selling vehicle in the U.S. since the Brady Bunch was on prime time TV. Let us know what you think of the new logo after the jump.

[Source: NAIAS Newsletter via Top Speed via Jalopnik]

Gallery: 2009 Ford F-150 - spy shots


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